Art Dubai has announced that Chloe Vaitsou will be joining the team as International Director, working alongside the longstanding Artistic Director Pablo del Val.
Together they will oversee the direction of the fair, with Vaitsou’s role being the development and delivery of “an innovative and ambitious VIP and audience strategy” and “new commercial and non-commercial initiatives”. Which could cover an awful lot of possibilities …
But Chloe Vaitsou is something of a catch, by all accounts. “Chloe is very sharp, very good at the personal stuff but equally good at bringing home the bacon” said a contact who has been on the receiving end.
Vaitsou has worked on a wide range of cultural projects in different capacities, most recently as Frieze’s Head of Audience Development. There she ran the global VIP strategy for Frieze London, Frieze Masters and Frieze New York. As Ben Floyd, CEO of Art Dubai Group, noted: “Chloe brings extensive experience of working with top-class collectors and institutions”.
She has led brand development and audience engagement projects in the EMEA region, the US and Asia for luxury clients. At the same time she also has hands-on experience of actually curating exhibitions, among them shows at the ICA in London and the Athens Biennale.
She joins in December. The official quote has her confirming that “I am thrilled to be joining the Art Dubai team as International Director. This is an exciting time for Art Dubai …”
Certainly the hint of bad news following the loss of its main sponsor, the private equity firm Abraaj Group – following the departure of fair director Myrna Ayad after only a couple of years in the job – has been quickly dissipated.
The luxury watch brand Piaget recently renewed a long-term deal with Art Dubai and the Swiss private banking group Julius Baer also confirmed that it will continue its partnership with the fair, increasing its presence there with a new lounge. BMW will return too, apparently with an increased spend.
On the public front, Dubai Culture continues to support the fair’s non-commercial programming. And the recently established Office of Public and Cultural Diplomacy, an arm of the Ministry of Foreign Affairs and International Cooperation that was set up in July under Zaki Nusseibeh, will be working with Art Dubai on the Residents programme and the Global Art Forum; the GAF is travelling to a number of destinations around the world over the next three years, the next stop being Tokyo in November.