The Ajala Project has partnered with the ongoing Every Dirham Counts campaign to support the Emirates Red Crescent’s relief efforts in Somalia. Some 25 Ajala Project artists have donated work to be sold at The Workshop gallery; proceeds from the sales will be passed to the For Your Sake Somalia campaign, through which the Red Crescent is aiming to raise AED 500 million to help alleviate the effects of the ongoing drought in the country.
Created in 2016, the Ajala Project is a Dubai-based social enterprise that uses art to raise awareness and support social causes. It currently represents over 200 local and international artists who donate work to support communities in need and change attitudes, primarily selling though the online platform. The artists there have associated their individual works with specific causes, so you can see where your money will be going.
For the Workshop Gallery show it’s all going to Every Dirham Counts. “This campaign has already received significant interest from members,” said Narmeen Nasser, Co-founder of The Ajala Project – more than a hundred artists offered work within a few days of the Every Dirham Counts campaign being announced.
Every Dirham Counts is the renamed Dubai Acts For. Mona Gulaid from the initiative said the aim was to channel the inherent goodwill of people in Dubai: “I have been a part of many charity initiatives in the past and know I am in an incredible country where residents more than often get behind causes, they just needed someone to create something. Every human being has the right to adequate food and nutrition regardless of their religious or political affiliation. With this campaign, our aim is to raise awareness of the ongoing situation in Somalia and get UAE residents involved.”
The Ajala Project work will be on sale at The Workshop on Al Wasl Road from 20-23 June.